Management and marketing
2.1 Think of a word or phrase that matches the definitions below.
1 The business or trade in a particular product. m …………
2 People who buy goods. c ……….. .
3 The materials in which objects are wrapped before being sold. p ……….. .
4 A new fashion or pattern of behaviour. t……………. .
5 When someone can be believed or trusted. c ……….. ..
6 Make someone do something by giving them a good reason to do it. p …………
7 A means of identifying a particular company. b ………….
8 The things a company makes to sell. p …………
2.2 Now read the following text and check your answers to 2.1.
Luxury brands dominate both the cosmetic and skincare market. But consumers are looking for more than just beauty in sophisticated packaging. Companies offering products with healthy ingredients have set the trend in recent years. When consumers go shopping for cosmetics, they want to know the products they are buying won’t harm their skin. To gain credibility, many cosmetic companies have persuaded dermatologists and pharmacists to endorse their brands. The target customers of most skincare and cosmetic brands are women between the ages of 20 and 50, a segment that is only expected to grow in the coming years. Nevertheless, men are also looking for products to give their skin a healthy look. It is estimated that men account for 1 per cent of the luxury cosmetics market, a niche which saw a 50 per cent increase in sales in 2003-04. Besides men, teenagers are also trying to enhance the health and beauty of their appearance. With such a broad client base, it is not surprising that the industry shows no sign of slowing down.
3.1 Use a dictionary to check the meaning of the words in the box. Then choose the correct words in the sentences.
income salary wages earnings
1 Buying larger containers of food is a more economic / economical way of shopping.
2 I would like to increase my income / money so I’m going to invest in some shares.
3 I need to earn more money / income so that l can buy that new computer.
4 Nowadays people worry a great deal about earnings/money.
5 My earnings/ money increased by 10 per cent last year.
3.2 Correct the mistakes in the text.
There is little that parents and teachers can do to help young adults to prepare themselves for the workforce. Do you agree?
The number of 1 unemployment seems to increase each year and the competition for each 2 work is also increasing. Consequently, young adults need to do as much as they can to prepare to enter the 3 working place. There are several things that children can do at school and at home to help them.
Firstly, once they reach 15 or 16 years of age, children should be encouraged to plan their 4 profession. No matter what 5 work they choose, choosing early will help them to make sure they learn the appropriate 6 knowledge during their studies. For example, if they choose a 7 work in the 8 advertisement industry, it can help if they study the arts. Teachers can also help by showing children the best way to respond to an 9 advertising for a job.
At home, parents can teach children how to stick to a budget. If a country experiences an 10 economical crisis, these skills are invaluable. They can begin by making children 11 gain their pocket money by doing 12 job in the home. They could even be paid more or less 13 earnings based on the quality of their 14 job. If children develop a strong work ethic from an early age then this should ensure that they have enough money when they reach 15 retire age.
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